We were approached by The Beautiful Sinners to undertake a full 360 creative project, distributed via the PLUSMINUSEQUALS platform.

We aimed to harness the personality of the band through playful and light-hearted brand identity, which we further applied across all digital content created.

To promote the visual assets we developed, we worked closely with the group to produce and coordinate an exclusive listening party in celebration of the project and the band’s forthcoming EP.